These worlds collided more than a year ago, though, when Levi’s agreed to work with Google on Project Jacquard, an interactive fabric project that Poupyrev heads. It aims to create conductive textiles that can be manufactured like regular fabrics and woven into everything from shirts to teddy bears. The idea is that you’ll then be able to swipe and tap the fabric to do things like control music or get directions.
Right now, Poupyrev and Dillinger are gearing up to roll out the first Jacquard-enabled consumer product that will do these things in 2017: a jean jacket aimed at cycling commuters.
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