Monday, 1 December 2014

S Yorks team celebrate joint win for innovative solutions to support the elderly

Richard Stickland and Ceri Batchelder,
HMA Digital (left) & Dr Peter Cudd (right)
Barnsley based firm HMA Digital Marketing and collaborators at the University of Sheffield's Centre for Assistive Technology and Connected Healthcare (CATCH) have won a prestigious healthcare award in recognition of their work into developing user-friendly mobile technologies to support the elderly.

HMA and CATCH fought off stiff competition across the North of England to scoop the Innovative Ageing Award at the annual Bionow Awards which took place at the Mere Golf Resort and Spa, Cheshire, on Thursday 27 November. Now in its 13th year, the Bionow Awards showcases the very best Northern innovations from within the life sciences sector.

Demonstrating innovative approaches that have the potential to improve the quality of life of the elderly, the South Yorkshire collaborators have designed and developed a suite of mobile healthcare apps that promote self-care, independence and healthy living. The collaboration has secured significant funding as well as the involvement of charity and healthcare industry partners.

Ceri Batchelder, Business Development Director at HMA Digital Marketing, said “We are honoured that HMA and CATCH have been acknowledged for our innovation with such a highly regarded industry award. Our partnership with the University has made it possible for HMA to develop a new area of business in digital healthcare that supports people in self-managing their health and in living more independently.

Dr Peter Cudd, Senior Researcher at CATCH, said “Winning this award reflects our strong collaborative nature and how we’ve brought together our complementary skills. The team at CATCH took a user-centred focus to discover the needs of the elderly, including those with dementia, visual impairment and hearing loss, to inform the digital design and development process at HMA. Once working prototypes were developed, these were then tested with user groups to refine features and functionality in readiness for taking to market.”

Bionow nominations news release

HMA Digital Marketing is a full-service digital and creative agency that supports clients across the UK. A strong client portfolio in the life sciences and healthcare sector has led to in-depth experience in developing digital solutions to support healthcare. Founded in 1996 and based in Barnsley, South Yorkshire, HMA provides expert digital marketing services in online branding and design and development. The company has established long-term relationships with many of its clients who trust the team’s experience and industry insights to deliver results. HMA has a well proven process for managing complex projects which is acknowledged by a Quality Management System ISO 9001:2008 certification.

Early clients of the company, which has offices on Sackville Street in the town centre, included Network Rail, who still work with HMA today. Other clients include multinational technology business 3M, commercial property management company MEPC and the Universities of York and Essex.

Twitter: @HMADigital
Contact: Fiona Higgins, Senior Marketing Manager
01226 209450

With almost 26,000 of the brightest students from around 120 countries, learning alongside over 1,200 of the best academics from across the globe, the University of Sheffield is one of the world’s leading universities.

You can find out more about the University here:
Twitter: @sheffielduni

CATCH is researching new user-friendly technologies to enable people to live independently. CATCH builds on a world-leading interdisciplinary research base across assistive technology and connected healthcare at the University of Sheffield, bringing together and coordinating expertise across health research, engineering, psychology, computer science, architecture, and social science. We have a track record of working with and connecting users, health and social care professionals and partners to design, develop and deliver innovative solutions to address everyday challenges.

Twitter: @CATCH_UOS
Contact: Amy Bouchier
0114 2226394

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